Marketing Blog

Writing texts for the web, a true vocation

As with any profession in the world, even to write texts for the web takes a certain vocation. The profession of copywriter, that means the writer...
Advertising on Facebook: the definition of your target
One of the biggest advantages of advertising on Facebook is that you can speak directly with your public, with great simplicity and directness. So...
Social Media Marketing and Psychology, a very close relationship!
Between Social Media Marketing and Psychology there is a very close relationship. At the base of all decisions made online (bookings, purchases,...
Positioning on search engines: the answer at the right time!
The positioning on search engines has a large and very important objective: to provide users of the search engine the information they are looking...
Email Marketing: too many users will erase?

You have found a big problem in your email marketing strategy, and well the cancellation of several users from the mailing list? Let us see...
Social Media Marketing: communication, not shopping!
Social networks are a great tool to reach potential customers directly, spreading very interesting business content and promotions. Precisely for...
Selling abroad: e-commerce and SEO ranking
Selling abroad means exponentially expanding its Customer basin. The strategies to do this can be endless, but the Internet appears to be the most...
Positioning a website: Corporate Blog and Inbound Marketing

In many previous articles we have said that the positioning of a website depends mainly on the textual content inside it. Glacom designs formats...
Social Media Marketing: the figure of the Social Media Manager

We can say that today the Social Media Marketing has become a fundamental and essential part for almost all businesses, having a company profile...
Web marketing: the world just a click away
The world of web marketing is really endless, comprises inside many services and strategies that are refined and developed on demand for every...
Copywriting agency: voice versus tone of voice
When a copywriting agency is commissioned by a company for writing texts, it must necessarily pass through a phase of study and research to...
Ranking on search engines and "content marketing"
Today we talk about ranking on search engines in relation with the concept of content marketing. Let's start first of all by the "content...


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