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Digital Consulting TECHNOLOGICAL INNOVATION

3D Product Configurators

We build interactive 3D products to turn your offer into something unique and engaging.

  • 3D Configurators
  • 3D visualizers
  • Render
  • 3D Video
Find out more

We build your 3D and AR product configurator

A product configurator is the application your customer uses to compose the product online — model, sizes, materials, colours, accessories — see it in 3D or augmented reality, get the price and request a quote. For the company it means error-free offers, a bill of materials ready for production and a sales force that closes in front of the customer. We develop omnichannel and multi-platform solutions for the visualisation and configuration of 3D and AR products.
With our technology, you get access to a 360°-product viewer, and you can configure and place your product in a real environment thanks to augmented reality (AR). This is all done using 100% native technology, without any added apps or plugins.
Our solutions can be implemented on common websites and physical points of sale, at trade fairs, and in any other B2B and B2C context.

Provides an interactive user experience

Engage your customers with an intuitive and immersive interface. Allow them to explore, personalize and view every detail of the product in real time, increasing engagement and reducing purchase uncertainty.

Strategic acquisition of contacts

Turn interaction into opportunity. The configurator not only captures attention, but collects valuable customer data, helping you generate qualified leads and personalize your sales strategies.

Optimize business sales processes

Reduces errors, costs and time spent on management. Thanks to a precise and automated configuration, the sales process becomes more efficient, significantly reducing the resources needed to prepare quotations.

Customize, interact, choose.

The 3D and AR configurator

Give your customers total control: with our 3D and AR configurator, each product can be customized in real time, choosing colors, materials and variations. Thanks to augmented reality (AR), users can see the product directly in their environment, improving their experience and reducing purchase doubts.

Prova la demo
An interactive, live preview.

3D viewer and AR

Show every detail with an ultra-realistic 3D viewer that allows users to explore the product from any angle and delve into features through hotspot points. With Augmented Reality they can place it in their space. Ideal for eCommerce, digital showrooms and interactive catalogs.

Prova la demo
Tell the product without any limit.

3D Video

Turn your product into a dynamic and engaging visual experience. From the simulation of operation to emotional trailers, we create high-quality content that captures attention, enhances every detail and communicates your product clearly and effectively. Perfect for enhancing the presentation and visual appeal of your brand.

Uncompromising photorealism.

Render 3D

With our high-quality 3D renderings, your products come to life with flawless rendering, perfect for catalogs, advertising campaigns and presentations. Lights, materials and textures are treated to the highest level, for images that seem true, in fact they are definitely better than the real ones!

Configuratore Advanced

How does it benefit the company and its employees?

A configurator is the ideal technology for all companies that produce complex or customisable products.

Your customers frequently need to customise the features of your product.

initial phase

We create a software application so that the product configuration process becomes autonomous and fun.

creation of a configurator

Your sales department saves a lot of resources in terms of working time.

final results

The fields of application

Customize the product for finishes, colors and sizes.

Furniture

Explains machine functionality or production steps.

Industry

Make your jewelry even more unique and special.

Luxury

View the product and play with all variants provided.

Consumer goods

Interact with the stylistic choices of the medium in real time.

Automotive

Modify style, fabrics and details of each garment.

Clothing

Explore buildings, structures and various project options.

Constructions

Customize the product for finishes, colors and sizes.

Furniture

Explains machine functionality or production steps.

Industry

Make your jewelry even more unique and special.

Luxury

View the product and play with all variants provided.

Consumer goods

Interact with the stylistic choices of the medium in real time.

Automotive

Modify style, fabrics and details of each garment.

Clothing

Explore buildings, structures and various project options.

Constructions

We answer your questions

Find answers to the most common questions about our 3D services.
For all others not listed here, contact us!

A 3D configurator is a digital tool that allows users to customize a product in real time within an interactive environment, viewing it from every angle and selecting colors, materials, and accessories. These tools enhance the customer experience and increase engagement compared to traditional static catalogs.
A 3D viewer allows simple visual exploration of a product from different perspectives, in three dimensions and augmented reality. A 3D configurator, instead, enables users to dynamically modify attributes such as finishes, shapes, and dimensions, displaying the result in real time. It is ideal for personalization and online sales.
AR allows customers to virtually place the product in their real environment using their device’s camera, improving product understanding and reducing purchase uncertainty. This increases confidence and can boost conversion rates.
3D and AR configurators are useful in furniture, automotive, fashion and luxury, manufacturing, customized ecommerce, product design, and any sector where it is important to showcase product variants realistically and interactively.
Yes. Glacom’s 3D/AR configurators are designed to integrate with any ecommerce platform and external CRM, allowing synchronization of product variants, price lists, and automation of the sales process.
Development time depends on product complexity, number of variants, and required technical integrations, but typically ranges from 4 to 6–8 months.
Absolutely. In addition to improving user experience, a configurator can collect structured data on preferences and interactions, useful for marketing and visitor segmentation.
Yes. Modern configurators are designed to work on desktop, tablet, and smartphone, leveraging WebGL and advanced web technologies to ensure high performance on mobile devices.
No. Web-based 3D configurators like those offered by Glacom run directly in the browser, without requiring software or plugin installation, making the experience immediate and accessible.
Yes. Customization is the key advantage of a tailor-made platform like Glacom’s. Graphics, configuration logic, interactions, and interface can all be customized to reflect brand identity, target audience, and specific business goals.
It depends on three things: how many variants and rules the product has, how many channels it must serve (website, ecommerce, sales force, trade fair) and what it must talk to (ERP, CRM, production). A configurator for one product family with automatic quoting starts from a few tens of thousands of euros; we give the exact figure after analysing the catalogue, as a fixed quote.
6 to 12 weeks for a complete configurator: the first two to analyse catalogue and rules, then a clickable prototype with your products, then staged development and integration. The La Solida, Copromec, Flexstyle and Bongio cases were built this way.
Yes. The configurator generates item code, price and bill of materials and passes them to ecommerce (Shopify, PrestaShop, WooCommerce, Magento), CRM and ERP (SAP, Sage and others) via API. The configured order reaches production without being retyped.
Yes. In most cases the configurator is used by the customer's technician or salesperson, not by the end user, because it takes expertise. The applicator is an AI assistant (chat, WhatsApp or voice) that collects the end customer's situation - measurements, constraints, use, budget - and configures the product itself, then hands over to the 3D configurator and the quote. The technician checks and confirms. We build it on the same product rules and bill of materials as the configurator, with models running on our servers in Europe.
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