What is meant by internationalization?
Currently, the way to grow most rapidly and be a competitive company is to invest in internationalization and seek new markets and sales sectors. "Made in Italy" is an internationally recognized brand, and Governments themselves have decided to invest in this project also to attract new international investors; in fact, during 2018, the public support system for internationalization directly assisted approximately 90,000 Italian entities, mostly companies producing goods or services. The measures available are various and are not implemented solely by MISE, but also by the Chambers of Commerce and the Regions.
The main national calls for applications
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Internationalization Vouchers
There are two types of Vouchers:
a) "Early stage" Voucher, in the amount of 10,000 euros (8,000 euros for companies already benefiting from the first edition of the Voucher), against a service contract of an amount at least equal to 13,000 euros, net of VAT;
b) "Advanced stage" Voucher, in the amount of 15,000 euros, against a service contract of an amount at least equal to 25,000 euros, net of VAT.
The granting of vouchers takes place on the basis of the chronological order of receipt of the applications, after verifying the truthfulness of the information declared in the application and taking into account the financial reserves.
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Export support law 295/1973
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Equity participation in non-EU companies
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Subsidized loans law 394/1981
Within the scope of the measure, the following are financed:
- Feasibility studies to evaluate entry into a non-EU market: financing of personnel, travel, and accommodation expenses for the drafting of feasibility studies related to productive or commercial investments
- Entry programs into non-EU markets: for expenses incurred for the creation of an office, showroom, shop, or corner, including personnel expenses and those related to promotional activities
- Technical assistance programs: for expenses incurred for the training of operational personnel in investment initiatives in non-EU countries (includes costs for personnel, travel, accommodation, and consultancy)
- Participation in trade fairs, exhibitions, and system missions in non-EU markets.
- Capitalization of exporting SMEs: financing aimed at strengthening the solidity of Italian companies to increase their international competitiveness.
At the Regional level, thanks to European funds, every region, although with different methods, has been able to implement a call for internationalization for companies with a registered or operational office in the respective regions.
For example, the Lombardy Region has made available medium-long term financing aimed at supporting specific investments for international development, for a minimum amount of 50,000 euros up to a maximum of 500,000 euros, contributing up to 80% of the total eligible expenditure.
The Lazio region has established its own Internationalization Voucher, which is a non-repayable grant in an amount between 45% and 70% of the total amount of the Project.
The Veneto region has issued a call for a capital grant incentive on 50% of the expenses actually incurred for the implementation of the project, with a minimum support of 60,000 euros.
These are only 3 briefly described examples, but only for the purpose of understanding the scope of the incentives, which, although similar, differ in the forms and percentages of the project supported.

I also recommend checking if the chamber of commerce in your city has issued calls to promote exports. Again as an example, the Verona Chamber of Commerce had issued a call, now closed, which gave a contribution equal to 20% of the expenses incurred for international trade fairs and 50% for expenses incurred for the implementation of promotion initiatives abroad, exclusively in an aggregated form, for "Destinazione Verona".
conclusions
Made in Italy is always appreciated worldwide and the Italian economic situation forces entrepreneurs to look toward foreign markets. The possibility of investing in a Temporary Export Manager to guide and implement processes, incentives for participation in international trade fairs, and access to subsidized loans are certainly valid tools and of great help in looking toward new markets.