An eCommerce built ad hoc for the world of hunting and technical cynology
The basis of the project was the creation of a high-performance and customized eCommerce site, capable of reflecting the technical and professional identity of Beretti.
The new site offers a fluid and intuitive shopping experience, designed for both expert enthusiasts and new customers. Each product is presented with detailed sheets, high-quality images, and a structure optimized for desktop and mobile navigation. A structured project, born with the goal of enhancing the brand's online presence, optimizing operational management, and improving sales performance through a 360° strategic approach.
Custom software: intelligent management of hunting calls
To meet the specific needs of Beretti, we developed custom software perfectly integrated with the PrestaShop eCommerce site. A strategic tool that allows for the efficient management of hunting calls, a distinguishing element of the company's products.
Within the control panel, it is possible to insert, organize, and associate audio calls with one or more categories (e.g., raptors, waterfowl, migratory birds, etc.). The calls are then collected into playlists linked to products that feature preset sound memories. The result? While browsing the site, the user can directly listen to the calls associated with a specific device via a dedicated tab in the product sheet (“Memory Calls”).
The software also manages customizable products: every order containing a configurable product triggers an automatic script that, every 5 minutes, checks for the reference in the list of customized products. If present, an email is sent to the customer with a link to a dedicated page, where they can listen to and select their preferred calls to be inserted into the device's memory.
Finally, we included a module for dealer management: the system allows for the insertion and display of physical points of sale on an interactive map, available in the “Dealers” section of the site. A useful feature to strengthen the commercial network and facilitate contact between users and official distributors.
Digital communication: newsletter, advertising, and social media
The digital strategy was built to enhance the brand's strengths and reach the right audience with relevant content:
- Periodic Newsletters to update the community on product news, events, promotions, and technical guides.
- Conversion-oriented Google Ads campaigns, with tailored ads for those searching for GPS dog monitoring devices or innovative hunting accessories.
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Targeted social media consulting to strengthen the brand's presence on Facebook and other strategic channels, through technical, promotional, and engaging content.
Subsidized finance: a concrete opportunity for growth
Another determining aspect was the support offered by Glacom in the field of subsidized finance. We assisted Beretti in accessing public calls and grants, optimizing the technological investment and reducing the economic impact of the project. A service that represents a concrete added value for all companies that want to innovate sustainably.
A tailor-made project for a high-performance company
The Beretti case is a perfect example of our multidisciplinary approach: from software development to marketing strategy, including financial consulting, every aspect was carefully handled to build an integrated, consistent, and result-oriented solution.
If you also need a digital partner who deeply understands the needs of your sector, Glacom is ready to design the next step together with you.
