Goal: simplifying and personalizing the customer experience
The configurator was designed with a
very specific commercial purpose: to allow potential customers to visualize, customize, and intuitively understand the features of the injection system, directly from the browser. A useful tool both in the pre-sales phase and during trade fair events, where speed and communicative effectiveness are fundamental. Through an
interactive and three-dimensional interface, the user can:
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customize the system components;
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explore the available configurations;
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understand the technical advantages of the product;
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send a detailed commercial request, complete with specifications.
An efficient data collection system
One of the strategic aspects of the project was the integration with a
data collection system: every configuration sent through the configurator represents a concrete, precise request that is immediately interpretable by the Copromec sales team. This allows not only for
faster lead management, but also provides an important database on market preferences and trends, useful for future analysis and improvements.
Technology at the service of industry
The configurator was developed using the most recent web technologies for 3D graphics, combined with a backend tailored to Copromec's needs. The challenge was to ensure:
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high performance on any device;
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a responsive design that is accessible even in trade fair contexts;
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maximum ease of use even for non-technical users.
The result? A dynamic, professional tool perfectly integrated into the company's commercial strategy.
The advantages of an interactive digital configurator
Tools like Copromec's 3D configurator bring
numerous advantages for both the company and the end user. On one hand, they improve the customer experience, making it more
engaging, autonomous, and informed: those using the configurator can explore available options in real time, better understand the product, and feel like an active part of the process. On the other hand, for the company, they represent a powerful
commercial accelerator, because they reduce communication times, minimize errors in requests, and allow for the collection of valuable information in a structured way. Furthermore, interactive content strengthens the corporate image, enhances the product's technology, and is perfectly suited for dynamic contexts such as
trade fairs or B2B presentations.
A concrete example of industrial digitalization
The project carried out for Copromec represents for us a
concrete example of how technology can support manufacturing companies in the process of innovation, communication, and sales. At Glacom, we believe that every configurator should be
more than a technical tool: it must be a
bridge between the value of the product and the needs of the customer, capable of transforming a digital interaction into a commercial relationship.
